Digital Modification Techniques Application On Footwear Upper Decorative Design Process

Abstract

The speed of creation in the consumer products industry is demanded to be able to offset the speed of its market demand. The needs for novelty of design and features that are part of the value component of the performance of a product have become a vital need in winning market competition. Thus, in the era of industrial digitalization as of now, the role of creativity and technology cannot be separated. Therefore, by referring to the development of this phenomenon, the involvement of digital technology in small industries in Indonesia is very important to increase its role, especially if associated with the declaration of Indonesia to enter the era of the Indonesian Industrial Revolution 4.0. But among Indonesia's small-medium industries (IKM, industri kecil-menengah), the existence of digital technology is still not used effectively in its design and production activities so that the novelty and excellence of design that is expected to be the main initiator in market competition is difficult to find in their products.

Referring to the problem, the creative development activities through digital modification techniques (DMT) developed from stylization techniques will show that footwear IKM industrialists have the opportunity to improve their creative abilities to produce more quality products. Through participatory experimental activities on footwear IKM business groups located in Cibaduyut, they show mapping and their potential in adopting this creative method so that it is expected that the work develops in the form of decorative designs on the footwear upper products they produce.