The Concept of “Icon Streets” on the Basis of Lisbon Downtown
DOI:
https://doi.org/10.18533/journal.v5i1.893Keywords:
Architecture, city branding, identity, iconic building, marketing.Abstract
The main objective of the article is to enrich the current discussion on “place icons” through a case study of the Lisbon street “Rua da Madalena” and its architecture illustrating the integrated design and marketing concept adopted by the whole city. The paper presents the interdisciplinary approach using significant contribution from the fields of tourism, business, history and memory of the past. The article argues that modern cities need the “icon streets” that are basing on the social innovation policy, branding concepts, architectural theory and practice. Moreover, the paper presents how an integrated design strategy is practically applied in Lisbon downtown, and how it can contribute to the successful promotion of the city. Throughout this research, there is used the direct reference into both tangible and intangible cultural heritage, in terms of renewing the old city street on the basis of the unique brand strategy, the historical perspective that should characterized the street and up-to-date marketing concepts. The case study of Lisbon downtown provides the example of such the integrated strategy that can be easily adopted by other cities to improve their images and increase both economic and social potential by attracting tourists and media interest.
References
Allen G., (2007). Place Branding: New Tools for Economic Development. Design Management Review, Vol. 2007: 60-68.
Ashworth G., Kavaratzis M., (2010). Towards effective place brand management: Branding European Cities and Regions, Edward Elgar Publishing: 140-141.
Baker M., Cameron E., (2008). Critical success factors in destination marketing. Journal of Tourism and Hospitality Research, 8(2): 79-97.
Bıçakçı AB., (2010). Branding the city through culture: Istanbul, European Capital of Culture 2010. International Journal of Human Sciences, Vol. 9, No.1: 993-1004.
Bourdeau ST., (2004). Stakeholder involvement in the design of French voluntary environmental programs. PhD thesis. Perpignan University. Dept. of Sport, Tourism and Leisure.
Caldwell N., Freire J., (2004). The differences between branding a country, a region and a city: Applying the Brand Box Model. Brand Management vol. 12, no. 1: 50–61.
Correia M., Carlos G., Rocha S., Lourenço PB., Vasconcelos G., Varum H., (2014). Vernacular Seismic Culture in Portugal. Vernacular Heritage and Earthen Architecture. Contributions for Sustainable Development. London, Taylor & Francis, pp.663-668.
Dipasquale L., Sidik O., Mecca S. (2014). Earthquake resistant systems. Versus Heritage for Tomorrow. Firenze University Press. pp.236-238.
Edwards S., (2011). Skyscraper-mania in Asia and the Eternal Competition for the World's Tallest Building. Retrieved November 25, 2015, from: http://www.archdaily.com/157954/skyscraper-mania-in-asia-and-the-eternal-competition-for-the-worlds-tallest-building
Ferrigni F., Helly B., Mendes V L., Pierotti P., Rideaud Teves Costa, P., (2005). Ancient Buildings and Earthquakes: the Local Seismic Culture Approach: Principles, Methods, Potentialities. Bari: Edipuglia.
Fernandes J., (1987). Alguns apontamentos sobre urbanismo alfacinha (da Baixa ao campo Grande, do século XVIII ao século XX. Lisboa de Frederico Ressano Garcia. Lisboa. Edição Raquel Henriques da Silva. pp. 1847 – 1909.
Frey P., (2010). Learning from Vernacular: Towards a New Vernacular Architecture,. Barcelona: Gili Editions.
Garcia A., (2012). City branding strategies of Hermosillo: reflections of culture, heritage, identity, and tourism in the political institutions. Conference proceedings, rretrieved from: http://upcommons.upc.edu/bitstream/handle/2099/12592/C_103_3.pdf?sequence=7&isAllowed=y (access: 17.01.2015).
Govers R., Go F., (2009). Place Branding. Glocal, virtual and physical identities, constructed, imagined and experienced, Palgrave Macmillan: 33.
Hernández T., (2003). La investigación y la gestión cultural de las ciudades. Pensar Iberoamérica : Revista de Cultura, No. 4 (june-september), retrieved from: http://www.oei.es/pensariberoamerica
/ric04a03.htm (17.01.2016).
Holland GA., (2011). The Reconstruction of Historical Buildings: A Visitor and Historical Site Study. Virginia: Commonwealth University Press. pp. 5-6.
Kavaratzis M., Ashworth G., (2005). City branding: an effective assertion of identity or a transitory marketing trick?. Tijdschrift voor Economische en Sociale Geografie, Vol. 96, No. 5: 506–514.
Kneafsey M., (1998). Tourism and Place Identity: A case-study in rural Ireland. Irland. Irish Geography, Vol.31, No.2: 111-115.
Kotler P., Gertner D., (2002). Country as brand, product, and beyond: A place marketing and brand management perspective. Journal of Brand Management, Vol 9, No. 4-5: 249-261.
Leonardo J., (2001). Cultura y generación de empleo en el ámbito local-regional. Cultura, Desarrollo y Territorio, Vitoria-Gasteiz: Xabide, pp 141-148.
Madureira N., (1992) Cidade: Espaço e quotidiano. Lisboa 1740 – 1830. Lisboa Livros Editores.
Mateus JM. et al. (2005). Baixa Pombalina: Bases Para Uma Intervenção de Salvaguarda. Lisboa: Câmara Municipal de Lisboa Edição.
Miller G., (2003). Consumerism in Sustainable Tourism: a survey of UK consumers. Journal of Sustainable Tourism.Vol 11: 17–39.
Modliński A., (2014). Funkcjonowanie branży odzieżowej w perspektywie promocji miast, in: Domański T. (Ed.), Budowanie przewagi konkurencyjnej miast. Wyzwania przyszłości, Wydawnictwo Uniwersytetu Łódzkiego, Łódź, pp. 95-111.
Moura D., Pinto TC., Guerra I., (2008). Dinâmicas de Mudança na Baixa Pombalina Lisboeta: Actores, Conflitos e Concensos. Lisboa: Celta Editora.
Pedro L., (2013). Audacious and unusual tourist attractions around the world, retrieved from. Retrieved November 25, 2015, from: http://www.telegraph.co.uk/luxury/travel/ 3545/audacious-and-unusual-tourist-attractions-around-the-world.html (25.11.2015).
Pereira M., (2011). Aumento da Atractividade e Reforço da Centralidade da Baixa Pombalina e Bairros Históricos. Lisboa: Faculdade de Arquitectura da Universidade Técnica de Lisboa Editores.
Pinto.L., (2011). Desenho Perceção e Forma. Lisboa: Editora Colibri.
Rajesh R., (2013). Impact of Tourist Perceptions, Destination Image and Tourist Satisfaction on Destination Loyalty: A Conceptual Model. Revista de Turismo y Patrimonio Cultural, Vol. 11 Nº 3. Special Issue: 67-78.
Roberts K., (2006). Leisure in Contemporary Society. United Kingdom: Biddles.
Rius-Ulldemolins J., (2014). Culture and Authenticity in Urban Regeneration Processes: Place Branding in Central Barcelona. Urban Studies, Vol. 51-14: 3026-3045.
Rupert S., Fisher S., Smith F., (2004). Destination Branding Assessment. London: Elsevier.
Salgueiro TB., (2001). Lisboa. Periferia e Centralidades. Oeiras, Universidade de Lisboa, 2º Semestre 2002, Região de Lisboa e Vale do Tejo. Revista de Estudos Regionais.
Santos VL., (1994). O Sistema Construtivo Pombalino em Lisboa – Em Edificios Urbanos Agrupados de Habitação Coletiva – Estudo de um Legado Humanista da Segunda Metade do Sec.XVIII. Contributos para uma abordagem na área da recuperação e restauro arquitectónico do património construído. Unpublished Ph.D. thesis. Faculdade de Arquitetura da Universidade Técnica de Lisboa.
Schildt G., Alvar A., (1996). Obra completa: arquitectura, arte y diseño, Gustavo Gilli Editions.
Vezzoli C. et al., (2014). Product-Service System Design for Sustainability. London: Greenleaf Publisher.
Downloads
Published
Issue
Section
License
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
