No Longer Stuck(ist) in Two Dimensions:
Evaluating Augmented Reality Art Experiences
DOI:
https://doi.org/10.18533/jah.v11i03.2263Keywords:
Augmented Reality, Interaction, Engagement, Art, Painting, StuckismAbstract
The aim of this study is to explore how bringing art to life using Augmented Reality (AR) technology can affect viewer engagement and interest compared to the viewing of traditional static artwork. To measure these properties this study uses a combination of surveys: The User Engagement Scale (UES) and a slightly modified version of the Museum Experience Scale (MES). The results from both questionnaires were aggregated to obtain a more accurate measurement of engagement, as the UES questionnaire is specifically focused on interactive systems while the MES is focused on an overall view of an exhibit. Using both questionnaires a more accurate measurement of “engagement” can be reached for the purposes of this study.
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