Representation of Multiculturalism and the Wu Lun Teaching In the Indonesian Movie “Cek Toko Sebelah”

Abstract

The conflict between ethnic and moral decadence are two negative effects of Globalization era that currently occur in Indonesian society. Two things cause it; first, "Bhinneka Tunggal Ika" has been forgotten as the local Wisdom of the Indonesian nation that can manage the life of this multiethnic society wisely. Secondly, moral coaching in the scope of the family as the most important social institution in society is not successful. From time to time it will paralyze the strength of a country. The Story in the "Cek Toko Sebelah" (meaning: Please check it in next store) movie implies one of China's teachings to build ideal relationships in family and community life. This is in stark contrast to the ethnic Chinese stereotype in Indonesia, which is always associated with the issue of economic inequality that often leads to discriminatory treatment and leads to conflict between ethnic groups. The representation of the moral values is interesting to study by using semiotic of Roland Barthes. The results of this discussion revealed that the movie "Cek Toko Sebelah" is able to represent accommodative multicultural life with a humorous style. One of the thousands of years old Chinese ideologies is still relevant applied in the story line of today's movies, but its application is adapted to today life, especially about the equality of women and men in the modern era. The happy ending of the story in this film can be an inspiration that tolerance in ethnic diversity is actually easy to do and will result in harmonious social relationships. It can be an inspiration that "single Bhinneka" must be applied in social life so that the Indonesian state remains united.